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“It’s not both usage-based or subscription pricing,” VC agency OpenView wrote in its second State of Utilization-Based mostly Pricing report. These hybrid approaches name for brand new instruments, however which of them? Let’s discover. — Anna
Complicated pricing on the rise
As we realized earlier this week from OpenView’s newest report, usage-based pricing is rising, however not changing different fashions.
Positive, extra SaaS corporations are billing their prospects based mostly on how they’re utilizing the service. However this typically is available in mixture with different pricing approaches, comparable to tiered subscriptions.
OpenAI’s ChatGPT is the most recent instance of this hybrid pricing method. Along with its free tier, it launched ChatGPT Plus, a reasonably plain subscription mannequin beginning at $20 per 30 days. However the firm additionally mentioned it was “actively exploring choices for lower-cost plans, enterprise plans, and information packs.”
Information packs: That will be a type of usage-based pricing, however one which wouldn’t exchange subscriptions. That means that ChatGPT would be part of the rising vary of complexly priced merchandise.
